Post by account_disabled on Feb 26, 2024 21:09:56 GMT -8
An Influencer is someone who has a significant social media to impact consumers buying behaviour. Many influencers work with brands to showcase their products on their social channels in the hope that their followers will then purchase the product. Did you know the influencer marketing industry is now estimated to be worth a whopping billion Check out this Big Commerce blog for more interesting statistics on influencer marketing. However influencer marketing can be expensive for businesses and it can be tricky to know if it has worked or not. Therefore in this blog post we will explain how to measure the success of an influencer marketing campaign.
How you track your success ultimately depends on the campaign goals. Increasing brand awareness with your influencer campaign If your campaign goal is to increase brand awareness some key KPIs you should be measuring include Pageviews Impressions Social media followers Social media mentions Pageviews are important as you need to know if the page views have increased and if the traffic to your Latvia Phone Number List site is coming from the influencers content. Pageviews and where the traffic is coming from can be easily tracked through Google Analytics. Impressions show how many times someone has viewed the content and can be requested from the influencer themselves.
It can be found in their profile analytics. Furthermore an increase in social media followers for your business accounts is a clear sign more people are hearing about your brand. These can be tracked through your own social media profiles. Lastly an increase in social media mentions whilst you are running an influencer marketing The campaign can indicate your brand awareness is increasing. By conducting social listening you can understand what people are saying about your brand and how brand awareness is increasing. If your aim is to increase engagement If the aim of your campaign is to increase social media engagement key KPIs include Engagement rate Shares Likes Comments All engagement KPIs can be measured through social media analytics. However you will not have access to the influencers analytics the full time.
How you track your success ultimately depends on the campaign goals. Increasing brand awareness with your influencer campaign If your campaign goal is to increase brand awareness some key KPIs you should be measuring include Pageviews Impressions Social media followers Social media mentions Pageviews are important as you need to know if the page views have increased and if the traffic to your Latvia Phone Number List site is coming from the influencers content. Pageviews and where the traffic is coming from can be easily tracked through Google Analytics. Impressions show how many times someone has viewed the content and can be requested from the influencer themselves.
It can be found in their profile analytics. Furthermore an increase in social media followers for your business accounts is a clear sign more people are hearing about your brand. These can be tracked through your own social media profiles. Lastly an increase in social media mentions whilst you are running an influencer marketing The campaign can indicate your brand awareness is increasing. By conducting social listening you can understand what people are saying about your brand and how brand awareness is increasing. If your aim is to increase engagement If the aim of your campaign is to increase social media engagement key KPIs include Engagement rate Shares Likes Comments All engagement KPIs can be measured through social media analytics. However you will not have access to the influencers analytics the full time.